About me

I’ve spent the last 17 years studying human behavior and transforming those insights into strategic knowledge. My career is defined by building and leading high-performing insights functions, such as Consumer Insights (CMI), UX Research, and Market Research, that bridge the gap between complex data and executive decision-making.
I'm based in São Paulo, Brazil.

Background

Professional experience

2024 - 2026
- will bank: Consumer Insights and UX Manager

2022 - 2024
- Revolut: Principal Researcher

2021 - 2022
- will bank: Senior Researcher (Strategy & Insights)

2021
- Avenue: UX and Product Researcher

2020 - 2021
- Freelancer Researcher: Postdoctoral researcher - University of Campinas (in partnership with Harvard Kennedy School and Cornell University)

2020 - 2021
- FINEP/MCTI Researcher: Postdoctoral researcher - University of Campinas (in partnership with the Federal University of Rio Grande do Sul and Ministry of Science, Technology, and Innovations - Brazil)

2017 - 2020
- FAPESP Fellow: Doctoral researcher - University of São Paulo (in partnership with University of Sussex and University of Wageningen)

2014 - 2016
- FAPESP Fellow: Master researcher - University of Campinas

2008 - 2017
- Movimento Voto Consciente Jundiaí Volunteer: Research & Monitoring Leader/General Coordinator

Education

2020 - 2021: Postdoctorate in Science and Technology Studies
- University of Campinas/UNICAMP/BR

2016 - 2020: PhD in Public Health
- University of São Paulo/USP/BR

2019: Visiting PhD student
- SPRU/University of Sussex/UK

2014 - 2016: Master of Science in Sociology
- University of Campinas/UNICAMP/BR

2015: Confucius Institute Fellow/Summer School
- Beijing Jiaotong University/CN

2012 - 2013: Visiting undergraduate student
- University of Lisbon/PT

2009 - 2013: Bachelor of Science in Social Sciences (Sociology)
- University of Campinas/UNICAMP/BR

Relevant
coursework

UX Design (Mergo)

Data and quantitative research (Aprender Design)

Metrics for Digital Products (Udemy)

UX Research - Domestika

UX and UI Design (Instituto TIM Tec)

Google Analytics (Google Digital Academy)

User Experience (FIAP)

Design Thinking (FIAP)

Data Science for Everyone (Datacamp)

Cool Hunting (Escola São Paulo)

Visual Design: The Ultimate Guide (IxDF - Interaction Design Foundation)

Workshop Chorinho (Perestroika)

Marketing Analytics: Estratégias e Táticas para o Crescimento (FGV)

Core expertise

Consumer & Market Insights (CMI)

Leading end-to-end discovery and competitive intelligence to identify market opportunities and optimize the Customer Journey and brand vision.

Multi-methods

Surveys, in-depth interviews, usability testing, ethnography, card sorting, max-diff, q-methods, single usability metrics (SUM), and robust data analysis.