Multi-disciplinary professional with +15 years of experience in research, trained at universities in Brazil, Portugal, China, and the UK.

My work is deeply rooted in understanding human experiences amidst global transformations and their local effects, with a keen interest in social relations, sustainability, technology, and innovation. Core expertise includes Consumer & Market Insights, Product & User Experience (UX) Research, Brand Strategy, and Trends Research perspectives.

•• I currently lead a cross-product team, delivering insights to inform strategic business decisions.

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